One of the major reasons that has become The Web's Flooring Authority™ is the caliber of people who developed and maintain it. After coming up with the idea for, founder and CEO Damien Patton set out to recruit the most talented and industrious people he could find. He saw this as imperative if he was to achieve his goal of creating the most comprehensive flooring information resource in the world – a goal that was reached within three months of the launch of

The senior management team listed below have spearheaded this effort.


  • Damien Patton
    Founder & CEO

    Google AdWords
Qualified Individual   Microsoft adExcellence

  • Damien bring s a vast array of experience to his latest venture, Previously, Damien created and managed Pacific Imports International (PII), a premier hardwood flooring operation in Hawaii. PII started as a distributor and retailer of hardwood and bamboo flooring and expanded its footprint into a contract manufacturer with offices in Hawaii and China.

    After years of hearing customers comment about the lack of consistent and detailed flooring information available on the internet, he decided to create what the customer thought was missing and was born.

    Damien graduated magna cum laude from the University of North Carolina at Greensboro with a B.S. in Finance, and, at only age 35, had achieved excellence in several industries. Damien has owned and operated several successful businesses in the construction industry and consulting field. After serving in the military during Desert Storm, Damien had a successful career in NASCAR. Besides being jack man for the pit crews of several NASCAR teams, he was the Chief Mechanic for the Lowe's Racing Team. He also served as a Crime Scene Investigator in Davidson, North Carolina, while working full time in a management role for a technology company.
  • Ryan Johnson
    VP of Internet Marketing

    Google AdWords
Qualified Individual   Microsoft adExcellence
Member    SEMPO Individual Member

  • Ryan has been on board the team since day one. He currently leads the Internet Marketing team as well as heads the customer relations department. Ryan brings many years of experience in the industries of Internet marketing, finance/accounting, and financial services. Before he came to, Ryan was the Vice President of an Internet marketing company that specialized in SEO/SEM for many top law firms around the country.

    Ryan graduated from Albion College with a B.A. in Economics and Management. With an MBA in Executive Management from Colorado Technical University, Ryan has years of success as an executive in finance, online marketing, and client relations. He also is the President of the Board of Directors for Sigma Nu Housing Corporation at his alma mater.
  • Jennifer Peck
    Director of Sales and Business Development

    Jennifer is one of the original founding employees at In addition to heading the sales and business development department, Jennifer has been instrumental in the success of in many other areas. Her ability to quickly acquire and apply new skills has made her one of our most valued assets. When it comes to multi-tasking at FAF, Jennifer has it down to a science. Everyday she can be found working on SEO, website analysis, writing blogs and articles and more; all in addition to directing the sales and marketing staff.

    Jennifer is a graduate from Hope College in Michigan and originally hails from New York.
  • Adrian Zupp
    Editorial Director

    Australian transplant Adrian Zupp has been a writer, journalist and editor for over two decades. He has written for, Billboard, The Boston Phoenix, Z Magazine, Las Vegas Weekly, Las Vegas Magazine and 944 (Las Vegas), and been the managing editor for several major websites. He has interviewed Toni Braxton, Noam Chomsky, Warren Zevon, Reba McEntire, John O'Hurley (Seinfeld), Peter Fonda, Kurt Busch (NASCAR), The Amazing Jonathan, Norman Solomon, and The Pussycat Dolls. He has covered events such as the Rolling Stones' Bigger Bang World Tour in 2005 and the MTV VMA after–parties in 2007. Zupp has also worked as a professor of writing and communications, a press officer and communications associate for non–profit organizations, a freelance marketing writer for the Denver Nuggets and other enterprises, and a political policy writer. In 2004, Zupp won a New England Press Association Award for a feature on the Dalai Lama's American tour.
  • John Alexander
    Sr. New Media Specialist

    John brings over 10 years of experience designing for the Web. John's forte is in developing and implementing 3–D modeling and animation as well as multi–media including Flash and video. He has developed and implemented demonstration and do–it–yourself aids, room creation and online estimation utilities for To add to his distinctions, he was a lead designer for Pegasus© which was the first unmanned sub–orbital launch vehicle. For their efforts, he and his team received the Presidential Award for Technical Achievement by President Bush.